SEO Consultant for Website Optimization
Seattle - Spokane, Washington State

What is a SEO Consultant?

The names SEO consultant, website optimization consultant, or search engine optimization consultant, are basically synonymous.  The word consultant means a person who gives professional or technical advise and counsel.  Using a seo consultant will help you learn and understand how to optimize your own website for the search engines.

The difference between a SEO consultant and a SEO workshop is the environment and method in which you learn website optimization.

The SEO workshop forum is generally in a classroom with many students, a structured coarse, little direct access to the instructor, and a time gap between the workshop and back at the job.  We've all been there, trying to find what we need on our notes later.

Whereas, the benefits of a website optimization consultant is immediate answers while sitting at your computer designing your optimized website.  There isn't anything better than to be one on one with a master answering specific questions, giving you advice and counsel, when you need it.

Become a seo optimization specialist

Learn to optimize your own website.

Why learn to do your own search engine optimization?  Save money!

Using a website optimization consultant to learn how to do your own search engine optimization, will cost you less in the long run than hiring a search engine optimization specialist to design your website and continue to update and upgrade it from time to time.

The reason for the continuous upgrading is your website position on the search engines will never remain static.  It will always be changing.  Why?  Think about it.  The search engines will always be improving and changing their algorithms, protocols of determining the best keyword relevancy for the person inquiring and finding those best webpages with the best keyword relevancy, to present to them. The other problem is your competition will be using website optimization with or without a consultant to improve their position on the search engines.  Some may even copy what you've done and add new seo features, moving ahead of your webpage.

All you need is a seo consultant to help you understand what you need to do and how to do it, or take a training course or workshop, or do it yourself.  The bottom line is a search engine optimized website can provide basically free traffic to your website and to your online stores shopping cart.

Most seo consultants expect you to know the basics of the various HTML programs, coding and how to design your own web site, web pages, graphics, photos, content and setup your own online shopping cart.

Keep in mind, your seo designed website is your Yellow Pages, your shopping cart is your store displays, and your checkout stand, ecommerce, is where you collect your money by credit card. One more time, the three parts to your internet business is: your yellow pages, marketing for traffic to the store, your display of your products and/or services, your shopping cart, and your ecommerce, is your secure method of collecting your money.

Shopping carts don't do well for search engine optimization.

Web designer becoming a SEO web designer!

If you're a web designer, you've undoubtedly heard your client say, where is my traffic or I can't find my website.  We've been there, heard that, and changed that, so can you.

Whether your client is marketing world wide or locally, a search engine optimized website can make a big difference.  If you have a little idea how to design a seo optimized website, you are half there, with a little help showing you what needs to be improved will make a world of difference in increasing targeted traffic to your clients website.

What to look for in a search engine optimization consultant.

We are always being asked what is the difference between a web designer and a SEO consultant.  After many long laborious explanations, we finally settled on an analogy that seems to work.  Most web designers and some seo specialist are like family doctors, well trained but not surgeons.  There are some types of web designers that are specialist in areas of web designing, like a surgeon. However, a good SEO consultant is like a brain surgeon, very specialized and not much room for errors.

A good SEO consultant will keep themselves updated by reading thousands of articles, newsletters, sharing amongst others, and continuously researching the search engines for any changes in their relevancy requirements.  It's almost mind boggling at times.  My primary focus has always been Google.

The search engines use a very specialized program that analyzes their database for webpages that have your relevant, targeted, keywords on them and then prioritizes them according to their algorithms. Using their algorithm database program, they try to present the most relevant keyword webpage in first place and all the others in a descending order.  It gets real dicey when their are over 10,000,000 to 100,000,000+ webpages in their database with your keyword phrase.

Note: using the double quotation marks around the keyphrase will give you the actual web pages with the identical keyphrase and will help you identify the actual web pages with the identical keyphrases, these web pages will give you your true competition using the same keyphrase. This is one of the areas that a good SEO consultant will research before they start your web site.

The search engine algorithms are used to determine webpage relevancy for any given keyword phrase on your webpage.  It's these algorithms that need to be understood to accomplish the top 30 positions on the search engines.  The search engines are not very forthcoming in explaining in detail how we should accomplish climbing this Mount Relevancy.

I like to call these algorithm requirements, protocols. Protocols are a very strict set of procedures to produce a consistent result.

As fast as we update our knowledge, the search engines keep changing their protocols to improve their relevancy results, which became increasingly trying for us.  However, it is getting better with less changes as time goes by.  Like most people, we want the most relevant web pages to choose from when we use a specific keyword phrase.

When you become good at search engine optimization, you'll always have your website optimization consultant, seo newsletters, forums and blogs for quick updates on changes or things you may have missed.  But the best way, however, is by using your seo consultant, in just a few minutes on the phone, you'll know what changes need to be made to your website to maintain or regain you position on the search engines and keep your targeted traffic flowing.

Search Engine Optimization in a Nutshell.

Search engine optimization is the "Achilles Hell", or should we say heel, for the family small business.  The level playing field of the internet is basically over.

It is getting harder and harder to get to the top of the search engines.  When you have millions of pages with the same keywords, only thirty are going to get to the top, the odds are getting more difficult daily, therefore, a seo consultant has to really stay on top on the changes.

Areas that need to be covered for starting a search engine friendly website and webpage layout, focusing the eye to the pertinent information, colors and appearance, simplicity within the website, loading time, reducing code, no frames, naming folders and files, choosing keywords, placement of keywords, marketing copy, page content, setting up good navigation, graphics, product pictures, etc. etc.

If you have the budget for advertising and marketing on the internet or other media, then a website will simply be an additional area to market your products or services.

The seo website optimization consultants basic job is to help you understand how to make a search engine friendly website, keyword rich webpage, where and how to place the keywords and how to write smooth killer marketing copy incorporating the keywords for the search engine and excellent content for the consumer.

SEO consultant options.

A good seo consultant will work with you by phone or on location to help you optimize your website for top search engine positions, especially Google, they have over 70% of the searches on the internet.

My background.

With over 51 years experience in small business and since 1995 slowly becoming a SEO consultant, I have found that my combined experience of business, web designing and search engine optimization, has given me more depth and understanding what other family small businesses may be experiencing, including the frustration.  I have worked in many areas of business; products and services, business to business, and business to consumer.

My specific areas of in depth business experience has been in general aviation, yachting, offshore cruising consultant, teaching, and marketing & sales. However, I have retired, or almost, maybe one or two clients a year, and on a sliding scale?

I suggest you find a proven seo consultant in website optimization designing, coupled with small business and marketing experience they will have a better understanding and ability in explaining how to add or convert your existing business for the internet, or how to start a new business website or fixing your present website. Good planning & execution, Jack.