Search Engine Positioning & Ranking Specialist
Seattle - Spokane, Washington State

If you have the time or an experienced webdesign employee, we recommend that you learn to become your own search engine ranking specialist.  The reason?  Search engine ranking is a never ending project.  Why?  There are to many reasons to explain here, and most of them are out of your control.

The most common problem is not to knowing how to prepare your website for high search engine ranking, and another is simply making a mistake or missing a critical part.  Trust us, the professional search engine ranking specialist, when we say it's easier than you think to miss a critical part, especially if you're not working from a plan and keeping track of everything you do.  There are hundreds of things you need to consider when designing a successful high search engine ranking website.

If you have the tenacity and fortitude you can do it. Don't get us wrong, we'll be more than happy to be your search engine ranking specialist. But if you don't have the resources to endure three to six months, or more, and then an ongoing relationship, it is worth the effort to learn how to do it yourself. The other day, I came across a keyword phrase that I was using that brought up 30,000,000 webpages. That means to be in first place, I have a 1 in 30,000,000 chance. I'm good, but the jury is still out on this one. Welcome to the world of a search engine ranking specialist.

Search Engine Positioning Specialists

Design new or tuneup websites for better search engine position.

Why design or tuneup a seo website?

If your not going to hire a search engine positioning specialist, your goal is to get as much targeted quality traffic as possible to your website. Big order for a small website. We are all up against large websites that may have thousands to hundreds of thousands of webpages. However, a good ethical search engine positioning specialist will get you in the top 30 or better, but never a 100%. This will depend on your keyword selections for your product and/or service, in addition to a myriad of other things.

Choosing the right keyword phrases.

This is one of the most daunting areas for a search engine positioning specialist. A keyword may mean one thing to one person, but not the other, so a lot of your traffic will back out of your webpage as soon as they arrive because it was not what they were looking for, so your traffic count looks good, but over half your visitors did hang around.  Example, take the word astro, you may get astro turf, astro tires, astronomy, astrology, etc. 

A good search engine positioning specialist will refine your keyword to a keyword phrase, which is becoming keyphrase, and is one of the keys, no pun intended. Now we can look at the next level of fun. This is the area you can target the market and also work the impulse market. Lets take the word apollo, now add god, next add sculpture, bust, and finally marble. Put these words together so they read OK and you will generate both a targeted market, the impulse market and unfortunately a lot of what I call, back button traffic.

How would this search engine positioning specialist organize these words, probably, " god apollo bust marble sculpture ". It should position high in a few variations on the search engine and the one using god apollo bust is a potential buyer, and god apollo sculpture, apollo marble sculpture, and apollo sculpture are potential impulse buyers, and god apollo is almost always a back button visitor, unless you have a lot of good content about apollo. Starting to get the idea what a search engine positioning specialist thinks about all day and then in their dreams.

What about the client?

The client and search engine positioning specialist, need to consider the following; is your seo specialist familar with your product and/or service? This is not a make or break deal, but it can get a little sticky unless the client can really give the seo specialist all the content they need. The seo specialists goal is to get as much targeted, quality, traffic as possible to your website. Big order for a small website. The small family business is up against large business websites that may have thousands to hundreds of thousands of webpages. A good ethical search engine positioning specialist can get you in the top 30 or better, but never a 100%. Keep in mind, this will depend on your keyword selections for your product and/or service, in addition to a myriad of other considerations.