Search Engine Positioning & Ranking Specialist
Seattle - Spokane, Washington State

If you have the time or an experienced webdesign employee, we recommend that you learn to become your own search engine ranking specialist.  The reason?  Search engine ranking is a never ending project.  Why?  There are to many reasons to explain here, and most of them are out of your control.

The most common problem is not knowing how to prepare your website for high search engine ranking, and another is simply making mistakes or missing a critical part.  The professional search engine ranking specialist knows how easy it is miss a critical part. If you're not working from a plan and keeping track of everything you do, you're really going to be in a world of hurt, before you see it coming.  There are hundreds of things you need to consider when designing a successful high search engine ranking website.

If you have the tenacity and fortitude you can do it. You just need to research, research and research some more in every nook and cranny you can find on the internet. Or, find a search engine ranking specialist that can help you.

If you have the resources to endure three to six months, or more, learning through trial and error, it is worth the effort to learn how to do it yourself. And I'll be glad to welcome you to the world of a search engine ranking specialist.

Search Engine Positioning Specialists

Design new or tuneup websites for better search engine position.

Why design or tuneup a seo website?

If your not going to hire a search engine positioning specialist, your goal is to get as much targeted quality traffic as possible to your website. Big order for a small website. We are all up against large websites that may have thousands to hundreds of thousands of webpages. However, a good ethical search engine positioning specialist will get you in the top 30 or better, but never a 100%. This will depend on your keyword selections for your product and/or service, in addition to a myriad of other things.

Choosing the right keyword phrases.

This is one of the most daunting areas for a search engine positioning specialist, keyword selection. A keyword may mean one thing to one person, but not the other, so this may cause a lot of your traffic to back out of your webpage as soon as they arrive, because it was not what they were looking for. The other part of this is your traffic count may look good, but your conversion rate is terrible because over the wrong keyword usage.   Example, take the word car, can you imagine the diverse results of that single keyword word, chances are you won't even get close to the top 10,000. 

A good search engine positioning specialist will improve your keyword to a keyword phrase by using qualifiers like used car, better yet, used sports car, or better yet, used European sports car. This is called targeting your market by using clear concise keywords with clear concise qualifiers, creating a keyphrase, which will eliminate unwanted useless traffic and create a better chance of being in the top 30.

Here's another example. This time targeting your market and also working the impulse market. Lets take the word apollo, now add god, next add sculpture, bust, and finally marble. Put these words together so they read smooth and you will generate both a targeted market, and the impulse market, but, unfortunately, it will create some, back button traffic.

How would this search engine positioning specialist organize these words, probably, " god apollo bust marble sculpture ". It should position high in a few variations on the search engine and the one using god apollo bust is a potential buyer, and god apollo sculpture, apollo marble sculpture, and apollo sculpture are potential impulse buyers, and god apollo is almost always a back button visitor, unless you have a lot of good content about apollo. Starting to get the idea what a search engine positioning specialist thinks about all day and then in their dreams.

What about the client?

The client and search engine positioning specialist, need to consider the following; is your seo specialist familiar with your product and/or service? This is not a make or break deal, but it can get a little sticky unless the client can really give the seo specialist all the content they need. The seo specialists goal is to get as much targeted, quality traffic as possible to your website. Big order for a small website. The small family business is up against large business websites that may have thousands to hundreds of thousands of webpages. A good ethical search engine positioning specialist can get a good share, 50%, of your web pages in the top 30 or better.