SEO Website Optimization Specialist
Seattle Washington

Why use a SEO Specialist?

First and foremost, most web designers do not understand the true art of SEO, search engine optimization, fundamentals let alone the finer intricacy of designing a successful seo webpage.

OK, I'll admit there are better seo specialists than I am, however, as an example, a website with 100 webpages of information, with 300 keyword phrases used thorough out, I'll average over 75 webpages listed in the top 30, and over 150 keywords in the top 30. If a web designer can do that, I'll grant that they know what they are doing in the seo field. Now just for the record, I will usually average 25 pages in number 1 positions with 40 keywords, and 50 pages in the top 10 positions with 75 keyword phrases. Oh, the top 30, I average 75 webpages. I have never had a 100%, but had a couple of clients with 86.5% in the top 30.

Unless money is not a problem, contracting a seo specialist can get expensive over the long run.  You see, the need for a search engine optimization specialist for website optimization never really stops. Your website will need continuous tweaking to stay in the top 30 positions on the search engines, website optimization will be needed as long as you have a website on the internet and need targeted traffic, period.

Website optimization is in a constant state of change because the search engines are tying to improving their protocols, algorithms, for the best relevancy results for a keyphrase, and your competitions competitiveness for the top 30 positions.

Don't get me wrong, comparing the cost of conventional marketing and/or internet marketing, the search engine optimization specialist is the better way to go.

However, the best choice is to hire a seo specialist employee, but not many will work for the normal salary of a web designer if they are a top-notch website optimization specialist, they deserve every cent they earn.

The next choice is to hire a good website designer and computer programmer for your data base and shopping cart.  A good website designer will probably need to have a seo specialist or consultant available from time to time to become a good search engine optimization specialist themselves.  A person with these multi-skills will become invaluable to the company.

What is a website optimization specialist?

Why hire a SEO Specialist?

If you can't find your webpage on the search engines, you need the help of a seo specialist, because your website is probably not search engine friendly and your keywords are not setup correctly, in addition, a specific keyphrase redundancy throughout the website is a waste of webpages for search engine produced traffic.

You'd think that if you were in the top 1% for a given keyword phrase you are doing great.  Not so.  Here's what you may not realize.  The top 1% for 10,000 pages is in the top 100, for 100,000 pages you are in the top 1,000, for 1,000,000 pages you are in the top 10,000 pages and for 10,000,000 pages you are in the top 100,000 pages, get the picture, you'll need to be in the top .000001 percent to be in the top 10 if you are facing 10,000,000 webpages. As you can see, even the top 30 positions will be a challenge, not to mention the cherished spot of first place (#1).  That is why you need a professional seo specialist, and no professional seo specialist can or will guarantee they can get you the #1 position, or for that matter in the top 10. It's a numbers game and if they are good, they will get you some targeted traffic.

The bottom line of search engine optimization is, it will bring you free traffic. I know, not counting the initial development cost and maintenance of a seo website, of course. We acknowledge that the optimization of a website is not free, but the initial cost is less than most annual budgets for advertising and much less over the years.

Website Optimization Specialist explained?

A Website optimization specialist is a professional that knows how to layout a website, design webpages for high position on the search engines, and write killer motivating copy.  It requires a person that knows how to do extensive research, design the website and webpages to be search engines friendly, consumer friendly, killer benefits type marketing copy, carefully written general content, and extreme accuracy in keyphrase selection and placement on the webpage.  Again, that's why you need a professional seo specialist, or learn how to do it yourself.

Another important thing, an outstanding seo specialist will only win three out of four keyphrases at best.  If you consider there are thousands of website optimization specialist, and only 30 positions to be cherished, what does that tell you, no one can really guarantee results without manipulating the keywords, and when they catch you, you lose.

Note: a website optimization specialist, seo specialists and search engine optimization specialist are basically one and the same.

What is manipulating (spiking) a keyphrase?

An unethical search engine optimization specialist trick show you they can get you high positions on the search engines is by using an unlikely word, or reword the phrase by adding your company name, as an example.

If you take a keyword phrase and search on google and get one million relevant pages, then add another word or reword the phrase with your company name, as an example, the count will go down and of course your position will improve.  However, how many people will type in your company name, especially if you're not know throughout the world? Most people are simply looking for a product or service.

Another method is spamming your webpage with the keyphrase, by using the background color for the text, or reducing the letter size until you cannot see it. BAD optimization. Your website may either be dropped or black listed for years.

Here are some examples of a website optimization specialist spiking keywords.  Let's start will the keyword ' boat ' using google at the time this was written.  Remember, the total page count may change daily and possibly your position.  The last keyphrase is what I call spiked.

• boat - 25,100,000 pages - position - unknown
• fishing boat - 4,400,000 pages - position - unknown
• aluminum fishing boat - 158,000 pages - position - 44
• company name aluminum fishing boat - 610 pages - position - 1

What is different between a keyword and keyword phrase?

A keyword is usually the root word, basic word, for the product, service or information you want to find. By adding qualifiers to the root keyword, you have made a keyword phrase or keyphrase.

A keyword is usually the root word, basic word, for the product, service or information you want to find.  This is like trying to find a needle in a haystack.  Also, you'll probably find mostly speciality directories, organizations, universities, etc. first.  You see, the longer your on the search engines, the bigger your website is, and the type website has notoriously been first.  It's the facts of search engines, especially with root, single keywords.

Now, if we add qualifiers to the root keyword, we start getting somewhere.  This is not spiking.  You are just trying to narrow down what you're looking for, for the best results. This is also known as targeting your market.

Note:  if you use quotation marks around your keyword phrase when using the search engines, you'll really narrow down the results because with the quotation marks the webpage must match them perfectly.  If the webpage uses a sightly different phrase that webpage more than likely will not be in your results.

The interesting thing about all this search engine stuff is that we have found many excellent webpages out there in the 100th to 200th position, only because they didn't optimize their website for the search engines.

Here are some of our results in February 2006.

• family business internet planning - 134,000,000 pages - position 1
• day care play house - 80,700,000 pages - position 1
• family business internet consultant - 31,000,000 pages - position - 1
• search engine optimization washington state - 7,970,000 pages - position - 7
• seo consultant washington state - 626,000 pages - position - 5
• child log cabin play house - 1,210,000 pages - position - 3
• seo consultant seattle - 206,000 pages - position - 14
• child natal report - 166,000 pages - position - 2
• seo consultant spokane - 40,5000 pages - position - 3
• dairy barn bird house - 360,000 pages - position - 3

• 12 Year average of webpages in top 30:
• 15-25% in first place,
• 45-65% in the top 10,
• 50-85% in the top 30.
• Some of our keyword phases have passed over 150 million other webpages.
• We do exceptionally well with Google, we do it ethically and by the book.
• We have thousands of successful targeted keyphrases working for our clients.

So yes, find a seo specialist that has a record comparable or better.