Small Business Marketing Plan & Strategies

Small business marketing ideas.

Here's where the fun starts. No matter how silly or unreasonable your marketing ideas are, write them down, kick it around a little, then leave it for a day. Then start again, refining each idea. You'll be surprised how things develop. Next, look at your competitors, you get some additional ideas. One thing that you want to remember, don't copy, be original, tailor all your marketing ideas to your personality and character. Now you have the basics to start formulating you marketing strategies.

Small business marketing strategies.

Now take these ideas and apply them to an overall marketing strategy. Where, when, how and why as the keys to organizing your marketing strategies. There is no end to these questions, just your limitations. Small business marketing strategies normally will not start an extensive advertising campaign on television.

Now the budget needs to come into play. The things most small business will be considering at this point is long term branding, logo, sales collateral material, brochures, local advertising and the internet.

One important thought, sell, sell, sell the need and benefits, leave the wants and dry specification near the bottom of your list.

Here an example: Just imagine a beautiful lagoon, moon on the horizon, warm gently trade winds with the wonderful smell of the seas, your love rapped in your arms, the stars above and a gentle rocking of your yacht . This is what we do, we can make it happen.

Or: come on down, we have yachts, one or more staterooms, twin screws, nice saloon, all the navigation equipment you need, 30 to 60 feet in length.

One word of caution, new sailors will respond better to the first ad, seasoned sailors will understand the first ad, but also will need the nuts and bolts of the second ad.

Oh, and how can a yacht be a need instead of a want. Everything is relative, including recreation and rejuvenation. Some will have a BBQ, or go fishing or camp out, and some will go yachting, it's all relative.

Small business marketing plan.

The small business marketing plan started with the brainstorming, then the strategies, and now ready to be organized and prioritized in a formal written small business marketing plan. It's this well define plan that you will need for any financial help at the beginning or future expansions.

Small business resources.

• United States Small Business Administration
• Counselors of America's Small Business (Score)
• Smallbusinessnotes.com