Small Business Web Site Design

Small Business Web Site Design.

Back in the early days, early 1990s, the internet was pretty much a level playing field for small or large businesses. Actually, it was even questionable whether or not it was going to be available for commercial use.

Things have changed since then. It's still possible for the small business web site design to compete, it just takes a lot more effort and knowledge how to do it.

There is a caveat hidden in the commercial sector of the internet. The world wide web is just that and means you are competing big time, however, you can reduce your competition by competing more locally; city, county, state or regional. This will help to get better positions on the search engines with less knowledge related to search engine optimization. Just a thought.

Affordable Web site design

The cost of web site design will vary depending on your computer, webdesign program knowledge, researching skills, and small business background. Talk about affordable web site design, over ninety percent of your cost will be time, not money.

Now that I've covered it for about 10% of the population, let's discuss the other 90%. Another caveat ( buyer be ware ), affordable web site design, is a cleaver and sometime deceptive marketing practice. You know, the carrot on the stick, a little nibble, then another minor increase for another added feature or change and then another nibble. Don't get me wrong, there are many very good web designers that are honorable and affordable.

Most web site designers earn their money, however, you can reduce the cost by working for them, actually, with them, by doing some or all the research, they should have a check list. I averaged 30 - 40 hours of research of the competition, market demand, market saturation, best keywords, and in the worst case scenario, product or service knowledge to write each webpage content. If you can do any of these, you'll save a bundle.

Pros and cons of small business web site design

The internet is here to stay, use it, but use it wisely and with careful planning and thought. A small business web site design needs to be simple, straightforward, easy to navigate, easy to use, and little or no flash.

On the internet, your competition has grown to include the whole world, keep that in mind as you build your website and consider your marketing options.

Most important, luck will have little to do with your success. Planning and research will have ever thing to do with your success. Also, remember, you're not in the entertainment business, your in the consumption business to sell products and/or services, get my drift? Good Luck, Oops, I don't believe in luck!

Internet small business resources

• United States Small Business Administration
• Counselors of America's Small Business (Score)