Web Design Content, Content, Content !!!

Web design content is critical for a small business website.

Should you ask a highly experienced and successful SEO web designer what is the most important part in designing a website, most of them will say, content, content, content, in one form or another.

Here's the two sides to that statement: 1) to get traffic to your website, and 2) to get conversions, sales. Without traffic sales are a mute point, and without sales, traffic has served no purpose.

Write web design content using selected keywords.

For traffic, content has to focus on the selected keywords, keyphrases, for that specific webpage. True, there are many other factors to consider for good placement on the search engines, but web design content is one of the most important. SEO web design is covered in the SEO website section.

Write web design content for benefits and needs.

For conversions, sales, content should be tailored to the benefits of your product and/or services. When I say benefits, I mean by reaching in to their desires, needs and wants for whatever you are selling, with humanistic content full of the experiences, feelings and results of purchasing your product or services.

Pros and cons of writing web design content

The trick is to write your web design content to serve both purposes. It's a fine line to walk, or should I say, write.

Keep in mind, your objective is to sell you product and/or services, not entertainment. Never waste or use your home page to entertain.

Always give your potential customer the option to decide whether or not they want to see your videos by using a start, stop and pause buttons. Remember, about one third of your potential clients are still on dialup. That is one third of the potential customers that may never visit your entertaining competition, but they might yours.

Internet small business resources

• United States Small Business Administration
• Counselors of America's Small Business (Score)